Amori
Amor (love) + Mori (death)
Where the love we hold for our loved ones persists beyond death.
Our mission
Increase life’s meaning through reflection on mortality and cultivate a sense of preparedness.
Our goal
Become the trusted mortality companion that redefines how we perceive death, grieve, and cope—crystallizing what we want for ourselves as we all prepare to exit this world.
Our vision
A world where mortality is universally met with peace and acceptance.
The story behind
"Amori was created in 2024 after my mom passed away from breast cancer.
For 4 years, all our energy went into supporting her recovery. Conversations about death and other meaningful topics were set aside—until it was too late.
Having so much left unsaid and not knowing whether she had the support she needed when facing her fears about mortality weighed heavily on me, making grief even harder to navigate. This experience sparked a deep desire in me to help others find peace of mind while navigating a serious illness.
Amori exists to bring peace of mind by helping individuals navigate the complex emotions surrounding mortality. It provides a safe space to reflect and share thoughts that may be too difficult to express in person and ensures their loved ones find comfort and strength in their words.
It’s something I built for people like my mom and me."
Amori team
Su Park
Founder
Su oversees all partner communications, fosters user engagement, and drives Amori and its vision. Having lost her mom in December 2023, she experienced firsthand what it’s like to lose a parent. This experience has allowed her to connect more deeply with those in similar situations and has instilled in her a genuine desire to help them.
Michael Rurka
Head of Product
Michael continually evaluates and reshapes our platform and strategizes to enhance our users’ experience. Over the last 10 years he has worked at the ground floor of numerous startups, allowing him to experience different challenges throughout their growth. Working at Amori has made him appreciate his loving parents even more.
Salah Mohamed
Head of Technology
Salah integrates the latest technology into our platform to create a seamless user experience. His deep expertise in cross-platform development, combined with his focus on balancing speed and quality, has enabled us to quickly build a functioning MVP with minimal waste. Having lost his dad in early adulthood, with many words left unsaid, Salah is deeply dedicated to providing an unforgettable experience for children facing similar loss.
