Amori
Amor (love) + Mori (death)
Where the love we hold for our loved ones persists beyond death.
Our mission
Our mission is to increase life’s meaning through reflection on mortality and cultivate a sense of preparedness.
By redefining how we perceive death, grieve, and cope—crystallizing what we want for ourselves as we all prepare to exit this world—we aim to create a world where mortality is universally met with peace and acceptance.
The story behind
"Amori was created in 2024 after my mom passed away from cancer.
For 4 years, all our energy went into supporting her recovery. Conversations about death and other meaningful topics were set aside—until it was too late.
When my mom died, I found myself wondering: Was she ready to die? Was she afraid of dying? Did she ever make time to reflect on it, or was it something she avoided? Did she have the support she needed when navigating her fears about mortality? Thinking about how she might have gone through this fear all alone was difficult to bear.
Not giving death the space it needs for reflection can catch us off guard when our time finally comes—making death harder to accept, harder to navigate, and more traumatizing for both the dying and their loved ones.
Amori exists because I believe we should all have the chance to make peace with our mortality.
It’s something I built for people like my mom and me."
Amori team
Su Park
Founder
Su oversees all partner communications, fosters user engagement, and drives Amori and its vision. Having lost her mom in December 2023, she experienced firsthand what it’s like to lose a parent. This experience has allowed her to connect more deeply with those in similar situations and has instilled in her a genuine desire to help them.
Michael Rurka
Head of Product
Michael continually evaluates and reshapes our platform and strategizes to enhance our users’ experience. Over the last 10 years he has worked at the ground floor of numerous startups, allowing him to experience different challenges throughout their growth. Working at Amori has made him appreciate his loving parents even more.
Salah Mohamed
Head of Technology
Salah integrates the latest technology into our platform to create a seamless user experience. His deep expertise in cross-platform development, combined with his focus on balancing speed and quality, has enabled us to quickly build a functioning MVP with minimal waste. Having lost his dad in early adulthood, with many words left unsaid, Salah is deeply dedicated to providing an unforgettable experience for children facing similar loss.
