Amori
Amor (love) + Mori (death)
Where the love we hold for our loved ones persists beyond death.
Our mission
Our mission is to increase life’s meaning through reflection on mortality and cultivate a sense of preparedness.
By redefining how we perceive death, grieve, and cope—crystallizing what we want for ourselves as we all prepare to exit this world—we aim to create a world where mortality is universally met with peace and acceptance.
The story behind
Amori was born from a simple yet profound desire: to help people face death not with fear and regret, but with grace and a quiet sense of preparedness.
"In 2023, my mom passed away from cancer. Conversations about death and other meaningful topics were set aside—until it was too late.
When my mom died, I found myself wondering: Was she ready to die? Was she afraid of dying? Did she reflect on death or avoid it? Did she have support while facing her fears about mortality?
Thinking about how she might have gone through this journey all alone was difficult to bear.
Not giving death the space it needs for reflection can catch us off guard when our time finally comes—making death harder to accept, harder to navigate, and more traumatizing for both the dying and their loved ones.
Amori exists because we believe everyone deserves the chance to make peace with mortality.
It’s something we're building for people like my mom and me."
Amori team
Su Park
Founder
Su oversees all partner communications, fosters user engagement, and drives Amori and its vision. Having lost her mom in December 2023, she experienced firsthand what it’s like to lose a parent. This experience has allowed her to connect more deeply with those in similar situations and has instilled in her a genuine desire to help them.
Michael Rurka
Head of Product
Michael continually evaluates and reshapes our platform and strategizes to enhance our users’ experience. Over the last 10 years he has worked at the ground floor of numerous startups, allowing him to experience different challenges throughout their growth. Working at Amori has made him appreciate his loving parents even more.
Salah Mohamed
Head of Technology
Salah integrates the latest technology into our platform to create a seamless user experience. His deep expertise in cross-platform development, combined with his focus on balancing speed and quality, has enabled us to quickly build our MVP with minimal waste. Having lost his dad in early adulthood, Salah is deeply dedicated to providing an unforgettable experience for those facing similar loss.
Jason Fernandez
Grants & Clinical Research Support
Jason identifies grant opportunities and brings a unique blend of clinical insight, research strategy, and deep human care to Amori. As a social worker grounded in practice, academia, and human-centered design, he ensures Amori stays rooted in dignity, equity, and long-term healing. As an Amori user himself, he aims to create a lasting connection with his nephew.
Grace Houghton-Larsen
Content Strategist & Community Builder
Grace supports our social media, partnerships, and recruiting to help grow Amori with care and intention. With years of HR experience, she brings a thoughtful, people-centered lens to all she does. After losing a close friend in 2023, Grace became a certified Death Doula through INELDA, deepening her commitment to compassionate, dignified end-of-life care. She’s especially drawn to Amori’s focus on creating meaning in life’s most tender moments.
